BRANDING QUESTIONNAIRE

Fill out this form to the best of your ability. Take extra time if you need to. The more detailed you are, the more information we have to go off of.

Name

First Name

Last Name

Phone

(###)

###

####

Company Name

Company Slogan

Not required, but it does help tell a story.

Tell us a little about your company and how you envision your logo to be.

Where do you see this company 5 years from now?

What 3 words would you most like to be associated with your company?

What 3 words would you NEVER want to be associated with your company?

Who is your competition and what do they look like?

Who's doing a good job but has horrible graphics?

Who's not doing a great job but their graphics and online presence are killing?

Are there any specific colors you'd like to be associated with your company?

Think of all the applications for your logo, what are they? (Social, decals, hats, signs, etc) What's the biggest application you can think of? Smallest?

Primary Demographic

Take a moment and consider who you are CURRENTLY selling to. Male? Female? Age range? Average income? Thoughtfully consider who your main customer base currently is.

Demographic Goal

Which demographic are you hoping to sell to? Think of a type (no judgement here! This is an important part of the process). Age? Gender? Income? Interests and background? It all helps.

Demographic Deterrent

Who are you trying to stay away from? Obviously, you want your brand to speak to everyone, but if there was a demographic you were okay with NOT appealing to, who would that be?

Location

Hours

Contact